Why Repurposing Content Is a Game-Changer (and My 5-Step Workflow)

♻️ Why Repurposing Content Is a Game-Changer (and My 5-Step Workflow)

If you’re a creator, solopreneur, or service pro trying to grow your online presence, you don’t need to constantly reinvent the wheel. You need to repurpose it.

🔄 The Power of Repurposing

Repurposing content means taking one piece of content and transforming it into multiple formats to reach more people, faster. It saves time, boosts visibility, and reinforces your message across platforms.

✅ My 5-Step Repurposing Workflow

Start with a Core Piece: Usually a blog post, YouTube video, or podcast episode.
Extract Micro-Content: Pull 3–5 key takeaways or highlights.
Reformat for Each Platform: Turn snippets into Tweets, LinkedIn posts, Instagram carousels, or Reels.
Automate Where Possible: Use tools like Canva, Notion, Descript, and ChatGPT to speed things up.
Schedule + Monitor: Use Buffer, Metricool, or Later to schedule posts and track performance.

💡 Bonus Tip: Start with Evergreen Topics

Choose content that won’t expire in a week. Focus on foundational knowledge, FAQs, or case studies—these are gold for long-term value and reach.

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John Wu

With a background in technology and marketing across various

industries, John Wu launched Think Create Scale to help business

owners get the visibility they deserve. From day one, our focus

has been on using innovative solutions to help local brands scale

faster, retain loyal customers, and increase their profits without

wasting time or money on ineffective marketing.